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Print with Confidence: Choosing the Best Paper for Your Project

With so many paper options to choose from, it can be difficult to pick which finish and gsm work best for your needs. That’s why we are here to help guide you to choose the best paper for you! 

Standard Paper Options

Let’s start with our 100gsm Digital Paper. This is our standard choice for printing, specifically designed to ensure that ink adheres evenly, resulting in vibrant and professional colours. The 100gsm thickness is ideal for everyday prints such as flyers, reports, and manuals, making it a reliable option for your business materials.

 

If you’re seeking a lighter alternative, our Eco 80gsm paper is an excellent choice. It’s perfect for mass mailings, reports, and assignments, offering a cost-effective solution that’s also environmentally friendly, as it uses less pulp in its production.

Paper
Saddle Stitch Booklet

Premium Paper Options

For those occasions when you want to elevate your printed materials, our Premium Paper options are designed to impress. Here’s a closer look:

 

  • Gloss Paper: This option features a shiny finish that enhances colour vibrancy and sharpness. It’s ideal for brochures and marketing materials where you want to make a strong visual impact.

 

  • Silk Paper: Offering a sophisticated look, silk paper has a smooth finish with a subtle sheen. This makes it a fantastic choice for presentations, portfolios, and any printed materials where a refined touch is desired.

 

  • Uncoated Paper: If you prefer a more natural feel, uncoated paper is an excellent option. Its textured surface is perfect for letterheads, stationery, and any materials where writing is encouraged, providing a professional yet approachable quality.

Thickness Options

Different projects may require varying thicknesses, here’s our advice when selecting the right GSM:

  • 150gsm: A solid mid-weight option, 150gsm paper is perfect for flyers and brochures, providing a quality feel without excessive weight.

 

  • 210gsm: At 210gsm, this thicker paper offers a more premium touch, making it suitable for high-quality booklet covers and invitations. It conveys professionalism and attention to detail.

 

  • 300gsm: For those high-impact projects, 300gsm is a heavyweight choice that provides exceptional durability. It’s ideal for postcards, premium business cards, or any material where you want to leave a lasting impression.
Square Edge Booklet

Paper Selection and its impact on Consumers

Consumer perceptions for each type of paper can vary significantly, let’s explore! 

Tree in the Snow

Consumers often see Gloss Paper as vibrant and eye-catching, making it ideal for advertisements and photography. The shiny finish gives a contemporary feel, appealing to younger or trend-focused audiences. Gloss paper is often perceived as high-quality due to its glossy finish, suggesting that the content is premium.

Uncoated Paper tends to be associated with a more refined, understated aesthetic, making it popular for luxury brands. Consumers appreciate that text is easier to read without glare, enhancing the perception of professionalism. As well as this, the soft texture can evoke a sense of quality and craftsmanship.

Silk Paper combines qualities of both gloss and matte, suggesting sophistication and elegance without overwhelming shine. It’s seen as versatile, appealing to consumers who appreciate aesthetics without sacrificing readability. Silk paper is often used in high-end marketing materials, as it can convey reliability and quality, reinforcing brand loyalty.

Still not sure which paper is for you?

Feel free to contact us and we can help advise you on what works best for your project. 

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